Tell a story. Get them to listen. Inspire and move to action.
When it comes to people, it’s all about that.
SHA’KED PUBLIC MEDIA has spearheaded some of the most successful and buzzed-about campaigns in Israel, inspiring people to listen and move to action thru impactful media coverage and communication strategies.
We know how to tell a good story. We know how to inspire people to go along with. We can help you avoid those big media waves, or use them to gain momentum. We can help you make things right.
We live and breathe communication, because when it comes to people, it's all about that.
Our team is comprised of press experts, media strategists and writers with years of experience in delivering engaging and inspiring stories to create impactful exposure across all media platforms.
ELI SHA'KED. With 15+ years in the industry and included by Globes' business magazine among the most influential consultants in Israeli media, Sha'ked consults to government companies and authorities, local and global firms, public committees, and top-tier market leaders. Sha’ked, started his career in the IDF Spokesperson Unit, is credited for spearheading some of the most high-impact transformational campaigns of the last few years such as the investigation of the military engagement in Lebanon; the high-tech industry crisis; the reform in the academic system; the national water-crisis and Israel’s Police national effort to reverse the decline in the force’s public preception. Shaked, attorney at law, holds a master's degree in law from TAU and lives in central Tel Aviv with his wife and 2 sons.
AVIAD OREN. Wordsmith. Specialist in strategic content marketing. From developing a comprehensive content strategy, storytelling and social media content management to writing marketing texts and speeches. Aviad has previously served as a spokesman, including for the Israeli Ministry of Environmental Protection and for Adam Teva V'Din. In recent years, he has been guiding the content work of companies and organizations in a diverse range of industries, including banking and finance (Bank Leumi, Israel Discount Bank, Sigma Investment House, IBI Tech Fund), insurance (The Phoenix), energy and infrastructure (Edeltech, Bazan, ABB), construction and housing (Mediterranean Towers, Termokir) and many more.
ODED CARMELI. Carmeli is one of the best writers and editors in the business. He previously wrote and edited for several leading Israeli and global media outlets including Ha'aretz, Nautilus, New Scientist, Yedioth Aharonoth and MAKO. With an M.A. in science history and philosophy from Tel Aviv University, he is currently the space correspondent of the Israeli Space Agency and the science communicator of Tel Aviv University. Oded Carmeli published 3 poetry books and one novel and from time to time he writes magazine articles for leading media as an independent journalist.
